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Digital radio adoption continues to grow

11 Aug 2010 | by Calvin Lau

Digital platforms continue to increase their share of radio listening. Brand Republic charts digital radio's rise, according to the Q2 2010 Rajar figures.

30 years of decline: the fall of newspapers

11 Aug 2010 | by Calvin Lau

Brand Republic's chart of ABC figures since 1980 shows the grim picture painted by falling newspaper circulations for the past 30 years.

ZenithOptimedia global ad expenditure forecast

11 Aug 2010 | by Calvin Lau

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

PLANNING CASEBOOK: British Gas' Generation Green campaign is a hit with schools

01 Dec 2009 | by Rachel McGrath

Challenge - British Gas wanted to convey the message that it is committed to creating an energy-efficient Britain for its 10 million-plus customers, many of whom don't realise that British Gas' carbon emissions are the lowest-per-household of any major UK energy supplier.

PLANNING CASEBOOK: Galaxy plans an irresistible campaign

24 Nov 2009 | by Oliver Seares

Challenge - The drumming gorilla campaign for Mars' rival Cadbury created a huge impact around the world, so MediaCom needed to develop a counter attack that would propel Galaxy to the top of the public's shopping lists.

O2 targets teens with pre-pay cards

17 Nov 2009 | by Hamid Habib

Challenge - In September, O2 moved into a new market by launching two free pre-pay cards with Visa capability - an adult card, Cash Manager, and a Load & Go card for 13 to 17-year-olds. The launch of Cash Manager was backed by a heavy above-the-line campaign, while our challenge for Load & Go was twofold....

Messino unveils oblong Jaffa Cake

10 Nov 2009 | by Nicola Brookes

Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa Cakes, known as Messino. McVitie's had the lion's share of the market, but Bahlsen wanted to offer a premium alternative that would capture the right target audience. The campaign needed to make a lot of...

Screwfix scores high marks by going local

27 Oct 2009 | by Rob Nichol

Challenge: Screwfix is a leading UK supplier of tools and hardware, selling millions of products to building professionals and DIY enthusiasts every year. It has a network of more than 150 branches and customers can also shop over the phone or online. Screwfix asked MediaVest to boost sales in branches...

Churchill's radio ads boost interest levels

20 Oct 2009 | by Stacey Pratt

Challenge: Insurance is a low-interest category and consumers do not generally have much brand loyalty. Aggregator brands in the category rank quotes by price, making the market even more competitive. Most people now use aggregators to create a shortlist, so we needed to ensure that if Churchill wasn't...

Food for thought at St Pancras International

13 Oct 2009 | by Claudia Howard

Challenge - St Pancras International was launching a new fresh produce market in the station. Arena BLM's task was to create awareness of the market and drive people to St Pancras who might not have otherwise considered going

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