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Consumer attitudes to mobile marketing

The results of a new survey from Lightspeed Research for Brand Republic reveal consumers' attitudes towards mobile vouchers and location-based marketing messages.

The newspaper readership habits of young adults

As Independent Print launches its new condensed quality paper i, NRS looks at the readership trends among younger adults to judge the off-shoot's prospects.

The spending power and media habits of X Factor fans

Kantar Media's TGI study looks at fans of hit show 'X Factor', revealing their spending power and media consumption habits.

How long can the UK dominate the European digital landscape?

IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?

Using mobile for successful and innovative comms planning

Research from UM London shows that consumers are using their handsets to keep entertained and informed, while brands - particularly through the use of apps - have a great opportunity for direct engagement.

Britain's love affair with mobile phones

Kantar Media's TGI survey looks at the figures behind the British love affair with mobile phones, revealing a massive increase in penetration and a demographic breakdown of heavy texters.

Media's most trusted brands

Carat's CCS survey reveals the most trusted brands among traditional and new media, and emphasises the need for them to keep proving themselves in a rapidly changing landscape.

Why is online advertising still failing to engage consumers?

A study from digital research specialist Connect Insight shows a high level of negativity towards online advertising, particularly among older consumers, and asks what can be done to address this.

How creativity in TV advertising impacts the brain

Thinkbox's first foray into neuroscience research reveals that in terms of ad creative, it's the little things that can make all the difference.

Commercial radio winning over BBC in listener growth

Radio listener numbers have reached all-time highs and Brand Republic's chart shows that at least some of commercial radio's growth has been at the expense of the BBC, according to Q2 2010 Rajar figures.


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