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A guide to brand protection

20 Dec 2004 | by British Brands Group and Bristows

Here you'll find an updated edition of 'A Guide to Brand Protection', offering advice for non-lawyers in branded companies on how to protect their brands.

A guide to brand competition

17 Dec 2004 | by British Brands Group and Bristows

This brochure is written for non-lawyers in branded companies so they know what they can and cannot do under competition law. From the British Brands Group and Bristows.

Brand heritage - what makes a brand great?

16 Dec 2004 | by Joseph Benson

What makes brands like Mercedes, Disney, Gucci and McDonald's great? They have had the time to build a meaningful and relevant past - a heritage.

Brand Royalty - an excerpt from Matt Haig's latest book

18 Nov 2004 | by Matt Haig

In this new book, published by Kogan Page, bestselling author Matt Haig looks at 100 winning brands and the ingredients that make them so. Brands covered include Burberry, David Beckham, Harry Potter, Nike and Calvin Klein.

Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

Is your brand going to graduate or be stuck in adolescence? Joseph Benson and Bret Kinsella suggest that the best brands succeed because they excel at each stage of their life cycle.

Are brands a force for good?

01 Nov 2004 | by John Noble, British Brands Group

The anti-brand lobby argue that brands are immoral and exploitative. John Noble of the British Brands Group suggests that they have missed the point.

Brands, innovation and growth

01 Nov 2004 | by James Amos, PIMS Associates

Simon Amos of PIMS Associates discusses the results of a new PIMS analysis comparing the innovation performance of branded and non-branded businesses.

Hybrids, the heavenly bed and purple ketchup

01 Nov 2004 | by David Aaker, Prophet

A precis of the 2004 Brands Lecture given by David Aaker, on brand portfolio management.

Will the pensions crisis effect consumer marketing?

19 Oct 2004 | by Dick Stroud

Dick Stroud of 20plus30 marketing asks what effect the pensions crisis will have on consumer marketing.

Excerpt from 'Confessions of an Advertising Man'

01 Oct 2004 | by David Ogilvy

Confessions of an Advertising Man, the standard introduction to advertising, is being reissued by Southbank Publishing with a new foreword by Sir Alan Parker. This seminal business classic distills all the successful Ogilvy concepts, tactics and techniques. Read a sample free of charge here on Think.

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