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Older people are often referred to as "old trouts" because they're wily, set in their ways and have dogmatic opinions, and they made better eating when they were younger. I feel a bit the same about Jack Trout on the basis of his book Big Brands, Big Trouble, Writes Hamish Pringle
After summarising the relevant theoretical foundations, this exploratory paper describes the current state of marketing metrics in the UK. Paper by T Ambler, F Kokkinaki, S Puntoni, D Riley
The primary objective of this paper is to be able to provide an accurate forecast of overall new produst sales. A paper by PS Fader, B G S Hardie, C-Y Huang
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. By Robert Dwyer and John Tanner
This paper for the Journal of Consumer Behaviour looks at how society has changed over the past ten years in terms of individual values, aspirations and consumer behaviour patterns, and relates these to underlying demographic, economic, technological and social trends. It summarises findings of research...
Brands in the Balance attempts at one and the same time to ride No Logo's coat-tails and to serve as a reply on behalf of the global market economy -- it fails on both counts, writes Chris Bailey, marketing manager for North Kensington Amenity Trust.
This prominent author team brings together top academic and professional expertise in Advertising Principles, the contemporary choice for the classroom.
This prominent author brings together top academic and professional expertise in Advertising Principles, the contemporary choice for the classroom.
Amazon.com: Get Big Fast is an account of Amazon's pioneering role in e-commerce and an examination of its business models and strategies.
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
