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The IPA has been publishing its Bellwether report for the past ten years. Brand Republic breaks down how confidence in the market has varied across the years.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Unette Sencer, managing director, First T and Ross Duncan, Customer Sales Manager, First National
For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive mini institute'. By Drayton Bird.
Most businesses agree that customer is king. But most companies can still do more to become customer-focused by anticipating, understanding and responding appropriately to their customers' needs. Book from the Institute of Directors.
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