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Are viewers ready for London Live?

31 May 2013 | by Kantar Media

New research from Kantar Media looks at whether the Evening Standard's forthcoming London Live TV channel could be a success.

Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.

How truthfulness influences voting and purchase decisions

05 Nov 2012 | by Rodney Collins

Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.

The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention around the world, writes Charlie Dundas, executive vice president for UK and Ireland, Repucom.

Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

Despite challenger brands being talked about more than ever, it is a clichéd and superficial view that persists, write Adam Morgan, author and founder, eatbigfish, and Mark Holden, worldwide strategy director, PHD.

A social Olympics? You'd better believe it

24 Aug 2012 | by Will Youngman

In the third of a four-part series investigating how the nation has engaged with the Olympics, Will Youngman of GfK's Digital Market Intelligence team asks whether the Games succeeded in being a social Olympics.

Festival fever

24 Jun 2011 | by Clementine Marcel and David Akeredolu

Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.

Messino unveils oblong Jaffa Cake

10 Nov 2009 | by Nicola Brookes

Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa Cakes, known as Messino. McVitie's had the lion's share of the market, but Bahlsen wanted to offer a premium alternative that would capture the right target audience. The campaign needed to make a lot of...

Sports fans move to interactive media says EIAA

09 Jun 2008

New research from the European Interactive Advertising Association (EIAA) shows that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.

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