Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
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Understanding today's teens
13 Jul 2012 | by Louise Couchman
Brands that want to connect with teens need to provide one of three core benefits, writes Louise Couchman, research director, Firefly Millward Brown.
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