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The key to growing brand value lies as much in consumers' hearts as their wallets

28 May 2013 | by Robin Headlee

The brands at the top of the BrandZ global rankings are finding some strong challengers at their heels, writes Robin Headlee, vice president at Millward Brown Optimor.

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.

How to make your research budget leaner

11 Aug 2009 | by Duncan McCallum

Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.

Forrester Research report explains blogging benefits for marketers

02 Dec 2007 | by Alex Donohue

Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.

Group M forecast: Olympic sponsorship lifts outlook for 2007

26 Jan 2007 | by Adam Smith, GroupM

Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.

Online ad spend: Internet establishes itself as a major advertising medium

25 Jan 2007 | by The Internet Advertising Bureau

The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.

Bellwether points to better future for UK ad industry

25 Jan 2007 | by Philip Smith

The recent falls in television and press advertising spending are bottoming out, according to an unusually upbeat Bellwether Report from the IPA.

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

25 Jan 2007 | by The Internet Advertising Bureau

According to the March 2006 report from the Internet Advertising Bureau, the trade body for online advertising, total UK online advertising expenditure in 2005 grew by 65.6% to £1,366.4 million (£1.4 billion) to take the sector's market share to 7.8%.

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

25 Jan 2007 | by the Internet Advertising Bureau

According to the latest figures from the Internet Advertising Bureau, the internet continues to grow with 40.3% like-for-like annual growth for the first half of 2006.

Banks, brands, mergers and acquisitions

18 Apr 2005 | by Joseph Benson and Jack Foley

Recent McKinsey research observes that while "intangible assets make up most of the value of M&A deals...brands account for a considerable portion of these assets."

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