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Consumer attitudes towards Christmas ads

26 Nov 2012 | by Keith Glasspoole

Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.

Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.

How truthfulness influences voting and purchase decisions

05 Nov 2012 | by Rodney Collins

Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.

Shoppers get back to basics

05 Nov 2012 | by Tim Eales

Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.

The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention around the world, writes Charlie Dundas, executive vice president for UK and Ireland, Repucom.

Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

Despite challenger brands being talked about more than ever, it is a clichéd and superficial view that persists, write Adam Morgan, author and founder, eatbigfish, and Mark Holden, worldwide strategy director, PHD.

A social Olympics? You'd better believe it

24 Aug 2012 | by Will Youngman

In the third of a four-part series investigating how the nation has engaged with the Olympics, Will Youngman of GfK's Digital Market Intelligence team asks whether the Games succeeded in being a social Olympics.

Understanding today's teens

13 Jul 2012 | by Louise Couchman

Brands that want to connect with teens need to provide one of three core benefits, writes Louise Couchman, research director, Firefly Millward Brown.

Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.

Why supermarkets should take note of our die-hard shopping habits

21 Mar 2012 | by Craig Lawrie

Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.

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