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With a quarter of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams, director at Ipsos MORI Reputation Centre, looks at the potential damage to brands by scandalous celebs.
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.
Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
Olympic followers are almost 50% more likely than the national average to believe that sponsoring the games gives companies a better image, according to new data from Kantar Media's TGI survey.
What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot.
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
The IPA has been publishing its Bellwether report for the past ten years. Brand Republic breaks down how confidence in the market has varied across the years.
Specialist computing shops are having to fight for market share as more generalist players are entering the sector.
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa Cakes, known as Messino. McVitie's had the lion's share of the market, but Bahlsen wanted to offer a premium alternative that would capture the right target audience. The campaign needed to make a lot of...
Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.
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