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Despite challenger brands being talked about more than ever, it is a clichéd and superficial view that persists, write Adam Morgan, author and founder, eatbigfish, and Mark Holden, worldwide strategy director, PHD.
In the third of a four-part series investigating how the nation has engaged with the Olympics, Will Youngman of GfK's Digital Market Intelligence team asks whether the Games succeeded in being a social Olympics.
TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media.
Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising.
What are today's gamers loving, loathing and looking forward to, ask Paul Twite, director UK & Ireland, Toluna, and Mark Lenel, founding director, Arkenford.
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