to remove filtersRich media mobile advertising performs
13 Aug 2012 | by Mark Slade
Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising.
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Luxury brands finally venture online
14 Aug 2012 | by Ashley Underwood
TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media.
Pushing gamers' buttons
08 Aug 2012 | by Paul Twite and Mark Lenel
What are today's gamers loving, loathing and looking forward to, ask Paul Twite, director UK & Ireland, Toluna, and Mark Lenel, founding director, Arkenford.
Consumer 2.0: Fighting the online retail revolution
30 Jul 2012 | by Jamie Matthews
Online retailers already have the edge on entertainment purchases but are they catching up with the highstreet elsewhere, asks Jamie Matthews, CEO, Initials Marketing.
Olympics more popular than Royal Wedding or Jubilee
27 Jul 2012 | by MPG Media Contacts
Five million people intend to watch at least some of the Olympics on a mobile device, new research from MPG Media Contacts reveals.
British shopping habits will not be heavily affected by the Olympics
27 Jul 2012 | by Sasha Birkin
Seventy four percent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin, associate director, Ipsos Marketing.
Olympic sponsors roll into town
25 Jul 2012 | by Will Youngman
In the second of a four part series investigating how the nation is engaging with the Olympics, Will Youngman of GfK's Digital Market Intelligence team looks at whether sponsors have successfully communicated their link with London 2012.
Tomorrow's shoppers show greater appetite for longer Sunday Trading
25 Jul 2012 | by Sasha Birkin
Half of young adults aged 15-24 are in favour of a permanent relaxation of the Sunday trading laws, writes Sasha Birkin, associate director, Ipsos Marketing.
Tackling on-shelf availability
23 Jul 2012 | by John McGiffin
Why do retailers often fall at the final furlong, asks John McGiffin, SymphonyIRI Technical Services Group.
CPG brands need to fully embrace the potential of digital women
17 Jul 2012 | by Babita Earle
Consumer packaged goods brands must constantly re-evaluate their marketing options to ensure that their digital strategy meets the needs of online women, writes Babita Earle, digital strategy director, GfK Digital.
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