to remove filtersConsumer attitudes towards Christmas ads
26 Nov 2012 | by Keith Glasspoole
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.
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The new rules of engagement
28 Nov 2012 | by Paul Alfieri
Mobile, social and the cloud have created a massive disruption in the way brands and consumers interact, writes Paul Alfieri, vice president of marketing, Turn.
Driving to the digital future
23 Nov 2012 | by David Stradling and Ines Nadal
The internet has changed the way we search for information when looking to buy a new car, write David Stradling, head of automotive, and Ines Nadal, head of trends & futures, Ipsos Mori.
Viewable impressions send engagement and relevance soaring
19 Nov 2012 | by Michael Froggatt
New data shows that the display advertising industry is moving towards viewable impressions, writes Michael Froggatt, principal research analyst, MediaMind.
Social media gives you wings
16 Nov 2012 | by Charlie Dundas
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.
Is Apple's halo beginning to slip?
12 Nov 2012 | by Lee Langford
Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from Harris Interactive has found.
Olympic Games' impact on big brand sales
09 Nov 2012 | by Tim Eales
The London 2012 Olympics may have had a positive effect for some brands, but it remains to be seen if it brings long-term tangible returns, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
How truthfulness influences voting and purchase decisions
05 Nov 2012 | by Rodney Collins
Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Shoppers get back to basics
05 Nov 2012 | by Tim Eales
Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
The mobile market matures - a European snapshot
02 Nov 2012 | by iProspect
As the penetration of mobile devices reaches critical mass in most markets, iProspect provides a snapshot of the mobile landscape and discusses how brands can harness its growth.
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