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Marketers at risk of turning consumers into brand blockers

New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.

Awesome Apple? Or is the bubble about to burst?

Over half of UK iPad owners are disgruntled with the timing of the new iPad 4 launch, writes Mark Simon, managing director, Global Technology Practice, Toluna.

Help bargain hunters buy genuine brands

Around one in five US and European bargain hunters land on sites selling counterfeit goods, writes Charlie Abrahams, vice president, EMEA, MarkMonitor.

The new power of television

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.

Harnessing the power of household buzz

More than four out of five of us regularly recommend products to friends, writes Paul Oronoz, UK country manager, Specific Media.

The perfect gift for today's generation? Get away, together

Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.

Who's responding to Britain's direct mail?

What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.

What do consumers think of 4G?

New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.

The mum dilemma

Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes to feeding the troop and what this means for brands today.

App prices - a few pennies more wouldn't hurt

With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.

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