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Kids who use Twitter are a third more likely to be influenced by opinions and endorsements they encounter on the internet than the average 11-19 year old, writes Alice Dunn, marketing executive, Kantar Media.
Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe.
Only 28% of teens are aware they have software on their phones to read QR codes, explains Peter Robinson, head of research at youth communications specialist, Dubit.
People affected personally by the recession had a greater propensity to seek or react to advertising, writes Carat's Richard Morris.
