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The value of a social media fan

28 Mar 2011 | by Rob Dreblow and Duncan Southgate

Many marketers struggle to work out what social media fans are worth and how they can make them more valuable, write Rob Dreblow of the World Federation of Advertisers and Duncan Southgate of Millward Brown.

Viewers' attitudes to product placement

23 Mar 2011 | by Adele Gritten

Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov.

Is the paywall debate swinging in News Int's direction?

22 Mar 2011 | by Euan Mackay

Newspaper users could be coming round to the idea of paying for content online, writes Euan Mackay, associate director at Kantar Media.

Brits and their bank holidays

17 Mar 2011 | by Phil Charter

The bank holiday period at the end of April, extended due to the the Royal Wedding, will provide media, retail and tourism with a welcome economic boost, writes Clear Channel's Phil Charter.

How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers

10 Mar 2011 | by Russell Feldman

Fifty two percent of iPad users read a magazine or newspaper on their device every day, according to YouGov's latest TabletTrack report.

BRICing it? The significance of brand building in the BRICs

08 Mar 2011 | by TGI

While the BRIC countries might present some risks for marketers, the potential profits are worth it, according to the latest research from Global TGI.

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