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Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.

Consumers shun Black Friday and Cyber Monday as retail gimmicks

22 Dec 2011 | by Mark Ursell

Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.

Meaningful brands at Christmas

12 Dec 2011 | by MPG Media Contacts

While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.

The high street is dead, long live the high street

08 Dec 2011 | by Lucy Fligelstone

Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing.

A white or a blue Christmas?

29 Nov 2011 | by Neil Valentine and Jennifer Fisher

This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing.

Are own-brand products key to winning the supermarket price wars?

14 Nov 2011 | by Mark Ursell

Consumers are increasingly trying to save money by buying more own-brand supermarket items, writes Mark Ursell, managing director, Tpoll.

Christmas shopping: profiling parents

07 Nov 2011 | by Alice Dunn

School parents are 28% more likely than the average British adult to often refer to the internet before making purchases, writes Alice Dunn, marketing executive, Kantar Media.

Portrait of a heavy online shopper

02 Nov 2011 | by John Thekanady

Forty percent of online shoppers in the UK make an online purchase at least once a week, writes John Thekanady, client services manager, Kantar Media Compete.

Augmented reality and sales conversions

14 Oct 2011 | by Matt Trubow

Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.

Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.

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