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Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.

Consumers shun Black Friday and Cyber Monday as retail gimmicks

22 Dec 2011 | by Mark Ursell

Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.

Food & Drink: Ryvita is revitalised by ice-cool approach

15 Dec 2011

Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image.

Consumer: Gok Wan gives new look to Specsavers

15 Dec 2011

Earlier this year, Specsavers' long-term style ambassador Gok Wan launched his own range of glasses. He had personally designed 30 high fashion styles to be sold exclusively at Specsavers. Beattie Communications was asked to handle the launch.

Events: Prince the ideal advocate of home show

15 Dec 2011

Event organiser Media 10 wanted to position the 2011 Ideal Home Show as one of the UK's top consumer home events. Stuart Higgins Communications was hired to handle consumer and trade PR for the 17-day event, which took place in London.

Capitalising your brand

13 Dec 2011 | by Anne Collins

Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.

Meaningful brands at Christmas

12 Dec 2011 | by MPG Media Contacts

While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.

Reputation Survey: Charities - Public divided on use of shock tactics

08 Dec 2011

Opinion is mixed on whether charities should use graphic images to promote their causes, as 41 per cent of respondents said to do so was 'an abuse of people's emotions'.

The high street is dead, long live the high street

08 Dec 2011 | by Lucy Fligelstone

Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing.

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