Are own-brand products key to winning the supermarket price wars?
14 Nov 2011 | by Mark Ursell
Consumers are increasingly trying to save money by buying more own-brand supermarket items, writes Mark Ursell, managing director, Tpoll.
The public has more sympathy with unions than the Government over public sector cuts, but the majority is still against the proposed strikes on 30 November.
Consumers are increasingly trying to save money by buying more own-brand supermarket items, writes Mark Ursell, managing director, Tpoll.
Unilever tasked GolinHarris with creating a global social media presence for its brand Magnum.
Cow PR, the global agency for Diageo brand J&B Whisky, was asked to promote a brand event in South Africa.
Betfair asked Synergy Sponsorship to increase awareness of its mobile product.
School parents are 28% more likely than the average British adult to often refer to the internet before making purchases, writes Alice Dunn, marketing executive, Kantar Media.
Thomas Cook is the travel agent with the best overall reputation, but holiday prices are the biggest factor when choosing which travel firm to use.
Forty percent of online shoppers in the UK make an online purchase at least once a week, writes John Thekanady, client services manager, Kantar Media Compete.
Bayer Healthcare launched Sativex, the first cannabis-based medicine, in the UK in June 2010 to help treat spasticity associated with multiple sclerosis.
The Red Consultancy was called in by Barclaycard to generate mass awareness of its contactless payment technology.