Voluntary sector - Macmillan lobbies for better cancer care
30 Nov 2011
Charity Macmillan Cancer Support wanted to ensure support for cancer patients remained high on the political agenda.
Earlier this year the Rainbow Trust, which supports children with life-threatening or terminal illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion event. Its retained agency Pier Marketing was asked to maximize publicity for the event.
Charity Macmillan Cancer Support wanted to ensure support for cancer patients remained high on the political agenda.
Software firm VMware asked Brands2Life to help raise its profile ahead of the Government's Comprehensive Spending Review and position its virtualization technology as a way to save money on IT resources.
While TV is still people's main news source, only slightly fewer 18-34 year olds get their evening news via Facebook rather than a newspaper or news website, writes Ralph Risk, European marketing director, Lightspeed Research.
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing.
Hallmark asked Lucre to promote its charity card range for Breast Cancer Campaign
Technology firm 3M asked M&C Saatchi to help launch 3M
Stratford Literary Festival asked Quicksilver to raise awareness of its fourth annual festival.
The contrast between global and local is becoming one of the defining features of the 21st century, according to Canvas8's Global Mindset study.
Sixty nine percent of tablet owners think most people will have a tablet or e-reader in the future, research from UM London reveals.