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Don't knock The X Factor, it's a force for good

24 Dec 2010 | by Pulse @ McCann London

With X Factor's Matt Cardle sitting atop the UK charts, and the show clearly TV's stand out programme of 2010, McCann Pulse reveals the 'X Factor attitude' that characterises its legion of viewers.

Silver surfers get social

22 Dec 2010 | by UM London

Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.

Sport, movies and the pub: how we spend our leisure time

20 Dec 2010 | by YouGov

Brands need to be increasingly savvy if they are to capitalise on opportunities to connect with Britons during their leisure time, research from YouGov reveals.

Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

Fifty five percent of UK adults agree that Christmas ads help set the mood for the festive season, new research from Ipsos ASI reveals.

The new era of brand building

15 Dec 2010 | by Gary Moss

The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust brands as much as they used to, according to new figures from Brand Vista.

A UK snapshot: Digital is dead. Long live Digital

13 Dec 2010 | by Amali de Alwis and Simon Wood

Brands make up less than 5% of the 'friends' of UK social networkers, with consumers more likely to be a 'friend' if they get a direct benefit, according to the findings of TNS' Digital Life study.

How are real mums' online tastes evolving?

10 Dec 2010 | by Julie Forey

Online mums are unafraid to try out new technology to help them juggle their busy lives, according to new research from Microsoft Advertising's research, data and analytics team.

The evolution of decision making

08 Dec 2010 | by Richard Morris

How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.

Marketers need to catch up with the multi-screen consumer

06 Dec 2010 | by Alison Fennah

Multi-screen consumption is changing UK consumers' behaviour, with the internet emerging as the 'must have' media, according to new figures from the European Interactive Advertising Association.

AOP: The new rules of engagement

03 Dec 2010 | by AOP

The complexities of measuring online engagement are examined in a new report from the AOP.

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