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A UK snapshot: Digital is dead. Long live Digital

Brands make up less than 5% of the 'friends' of UK social networkers, with consumers more likely to be a 'friend' if they get a direct benefit, according to the findings of TNS' Digital Life study.

Consumer attitudes to mobile marketing

The results of a new survey from Lightspeed Research for Brand Republic reveal consumers' attitudes towards mobile vouchers and location-based marketing messages.

How long can the UK dominate the European digital landscape?

IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?

Britain's love affair with mobile phones

Kantar Media's TGI survey looks at the figures behind the British love affair with mobile phones, revealing a massive increase in penetration and a demographic breakdown of heavy texters.

Why is online advertising still failing to engage consumers?

A study from digital research specialist Connect Insight shows a high level of negativity towards online advertising, particularly among older consumers, and asks what can be done to address this.

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.


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