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Challenge: The client briefed us to deliver a greater number of high-spending holidaymakers to California, while breaking the hold of New York and Florida as tourist destinations.
Challenge: Xbox wanted to up sales of consoles by increasing brand affinity and purchase intent among the core 16-34 audience. It invested in a major multimedia brand campaign in Q4 2008 in a drive to win the key Christmas battleground.
Campaign: Alcohol: How much is too much?
New natural history channel Eden celebrated its launch with a fake Polar Bear floating down the Thames
Campaign: Save the Last Word
Campaign: St Ann's Hospice 2009 Manchester Midnight Walk
Campaign: N96 Challenge - 'Face the Task'
Challenge: Research in 2007 highlighted that Doritos' 18 to 24 target audience felt the brand had lost its bold, distinctive edge. Our marketing challenge was to turn brand apathy into advocacy.
Campaign: Boogie for your Bones
