27 Oct 2009
| by Rob Nichol
Challenge: Screwfix is a leading UK supplier of tools and hardware, selling millions of products to building professionals and DIY enthusiasts every year. It has a network of more than 150 branches and customers can also shop over the phone or online. Screwfix asked MediaVest to boost sales in branches...
20 Oct 2009
| by Stacey Pratt
Challenge: Insurance is a low-interest category and consumers do not generally have much brand loyalty. Aggregator brands in the category rank quotes by price, making the market even more competitive. Most people now use aggregators to create a shortlist, so we needed to ensure that if Churchill wasn't...
ESPN now provides coverage of Premier League football games after the demise of rival Setanta.
14 Oct 2009
| by Cathy Wallace
The wartime classic Make Do And Mend was rewritten via a consultation with all 28,000 John Lewis partners and retirees.
Trust has generated headlines this year as first banks, then politicians, have lost the trust of customers, employees and constituents.
13 Oct 2009
| by Claudia Howard
Challenge - St Pancras International was launching a new fresh produce market in the station. Arena BLM's task was to create awareness of the market and drive people to St Pancras who might not have otherwise considered going
09 Oct 2009
Influence is evolving - to the point of what you could call a "communications cataclysm." Waggener Edstrom Worldwide believes there are three core tenets that can help drive understanding of influence
08 Oct 2009
| by Cathy Wallace
Online gambling community Betfair wanted to bring to life its sponsorship of the England and Wales Cricket Board during the summer's biggest sporting event, the Ashes.
Vision Express has historically had a client base aged 45 and upwards.
06 Oct 2009
| by Charlie Hunter-Schyff
Challenge - Fitness First is the largest privately owned health club group in the world, with more than 164 clubs in the UK alone. The economic climate has created challenging times for gyms, and Fitness First wanted to run a highly targeted campaign that would boost customer acquisition numbers. Fitness...