09 Sep 2009
| by Cathy Wallace
Ember Inns' annual Drink Pink campaign raises money for national charity Against Breast Cancer. McCann Erickson created Drink Pink to help increase Ember's community presence. Between 2006 and 2008 the campaign raised more than £75,000 for the charity.
08 Sep 2009
| by Ben Kerr
Sage specialises in business software and works with a range of clients from sole traders to FTSE 100 companies. Every company is different, but they all desire to achieve success. The challenge was to do their work quietly, so that business people could forget much of the day-to-day work...
04 Sep 2009
| by Cathy Wallace
East Lancashire suffers greatly from health inequalities, according to NHS East Lancashire, which has responded by launching a campaign to 'Save a Million Years of Life in East Lancashire by 2011', known as SMYL.
Salt PR were brought in to raise awareness of pet obesity to pet owners.
02 Sep 2009
| by Adam Smith
Insight revealed that to change consumption behaviour involving health, a clear reward or attainable goal within a realistic time frame was critical. To convey a fundamentally medicinal message, the communication should entertain, feel human and offer emotional warmth. Our strategy was to tangibly...
28 Aug 2009
| by Vox pop
Women remain ready to tune in to the latest series of ITV1's 'The X Factor', while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arranging their Saturday night around it.
25 Aug 2009
| by Nik Wheatley
Challenge - After a solid launch in 2008, Nina faced a difficult consolidation year. With no new news, creative or celebrity endorsement, we had to restoke the flames of interest in a hyper-competitive fragrance market. A great brand proposition rooted in a world of fantasy and romance was our greatest...
21 Aug 2009
It looks increasingly likely that a new Tory Prime Minister shall be kissing the Queen's hand in early May next year. It's much less likely that as the fresh-faced MP for Witney moves into Number 10 there shall be a skirl of pipes and drums and much waving and cheering at Edinburgh's Market Cross when...
18 Aug 2009
| by Hayley McRae
Challenge - Digital is a key sector for Marie Curie Cancer Care. However, while its website has been undergoing development, it has limited its online presence, so as not to frustrate the consumer. This year, actor Stephen Mangan (of Green Wing fame) was chosen as the campaign ambassador to provide...
11 Aug 2009
| by Rachel Howe
Challenge - After the problems around Terminal 5's opening, BA wanted to challenge, then shift, public perceptions in a clear, transparent way. The challenge was to communicate this to the public effectively. BA planned to release daily metrics to prove the terminal was working and to communicate these...