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Sport: ESPN celebrates Premier League arrival

14 Oct 2009 | by Cathy Wallace

ESPN now provides coverage of Premier League football games after the demise of rival Setanta.

Consumer: 'Shine your shoes with banana skins'

14 Oct 2009 | by Cathy Wallace

The wartime classic Make Do And Mend was rewritten via a consultation with all 28,000 John Lewis partners and retirees.

Internal Comms: Ways to regain trust in the workplace

14 Oct 2009 | by Cathy Wallace

Trust has generated headlines this year as first banks, then politicians, have lost the trust of customers, employees and constituents.

Food for thought at St Pancras International

13 Oct 2009 | by Claudia Howard

Challenge - St Pancras International was launching a new fresh produce market in the station. Arena BLM's task was to create awareness of the market and drive people to St Pancras who might not have otherwise considered going

Evolving Influence

09 Oct 2009

Influence is evolving - to the point of what you could call a "communications cataclysm." Waggener Edstrom Worldwide believes there are three core tenets that can help drive understanding of influence

Consumer/sport: Betfair plays on old cricket rivalries

08 Oct 2009 | by Cathy Wallace

Online gambling community Betfair wanted to bring to life its sponsorship of the England and Wales Cricket Board during the summer's biggest sporting event, the Ashes.

Consumer: Vision Express adds Gio Goi to range

08 Oct 2009 | by Cathy Wallace

Vision Express has historically had a client base aged 45 and upwards.

Mobile does the trick for Fitness First

06 Oct 2009 | by Charlie Hunter-Schyff

Challenge - Fitness First is the largest privately owned health club group in the world, with more than 164 clubs in the UK alone. The economic climate has created challenging times for gyms, and Fitness First wanted to run a highly targeted campaign that would boost customer acquisition numbers. Fitness...

Healthcare: More to Kleenex than flu season

30 Sep 2009 | by Cathy Wallace

The Kleenex PR calendar is driven by two key seasons - cold and flu in the winter, and hay fever in the spring and summer.

Food and Drink: Spanish Rioja wine is enjoyed by all ages

30 Sep 2009 | by Cathy Wallace

Wines from Rioja wanted to get a younger and broader range of customers excited about Rioja, which tends to be favoured by men aged over 35.

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