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Challenge - British Gas wanted to convey the message that it is committed to creating an energy-efficient Britain for its 10 million-plus customers, many of whom don't realise that British Gas' carbon emissions are the lowest-per-household of any major UK energy supplier.
Challenge - The drumming gorilla campaign for Mars' rival Cadbury created a huge impact around the world, so MediaCom needed to develop a counter attack that would propel Galaxy to the top of the public's shopping lists.
Challenge - In September, O2 moved into a new market by launching two free pre-pay cards with Visa capability - an adult card, Cash Manager, and a Load & Go card for 13 to 17-year-olds. The launch of Cash Manager was backed by a heavy above-the-line campaign, while our challenge for Load & Go was twofold....
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa Cakes, known as Messino. McVitie's had the lion's share of the market, but Bahlsen wanted to offer a premium alternative that would capture the right target audience. The campaign needed to make a lot of...
Challenge: Screwfix is a leading UK supplier of tools and hardware, selling millions of products to building professionals and DIY enthusiasts every year. It has a network of more than 150 branches and customers can also shop over the phone or online. Screwfix asked MediaVest to boost sales in branches...
Challenge: Insurance is a low-interest category and consumers do not generally have much brand loyalty. Aggregator brands in the category rank quotes by price, making the market even more competitive. Most people now use aggregators to create a shortlist, so we needed to ensure that if Churchill wasn't...
Challenge - St Pancras International was launching a new fresh produce market in the station. Arena BLM's task was to create awareness of the market and drive people to St Pancras who might not have otherwise considered going
Challenge - Fitness First is the largest privately owned health club group in the world, with more than 164 clubs in the UK alone. The economic climate has created challenging times for gyms, and Fitness First wanted to run a highly targeted campaign that would boost customer acquisition numbers. Fitness...
Challenge - Microsoft wanted to engage software developers, or "coders". This audience is influential in terms of deciding which software is adopted within organisations, but notoriously difficult to win over. Coders tend to have preconceived ideas of Microsoft and are cynical about advertising. UM's...
Challenge - This year has become synonymous with recession and, with shoppers having less disposable income, the high street has suffered significantly. Consumers have faced a number of doom and gloom messages in the media and have become accustomed to being barraged with countless deals from all the...
