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Are men interested in skincare products?

29 May 2008 | by Vox pop

The average British man spends less than £2.50 a year on skincare, according to the latest research from Mintel, despite the likes of David Beckham and Pierce Brosnan regularly appearing in ads to promote products for men. Here you can see a short video on what skincare products men do buy and whether...

Brand Barometer - Sound of music gives Bud a real buzz

28 May 2008 | by Sundip Chahal

Beer brand benefits from ads featuring a curious line-up of cans, bottles and musical instruments

Vital Stats: Google's trademark changes

28 May 2008 | by Robin Goad

On 5 May, Google changed its trademark protection rules so that non-trademark owners are able to bid on trademarked terms within Google's AdWords system in the UK.

Should the government or companies take responsibility for climate change?

22 May 2008 | by Vox pop

Consumers are calling on brands, rather than governments, to take responsibility for reducing the impact of climate change, according to a global study by Havas Media. However when Brand Republic took to the streets it found quite a different picture. Here you can see a short video on who the public...

Brand Barometer - Samsung hasn't lost its magic touch

20 May 2008 | by Sundip Chahal

Dual campaign launched for new Soul mobile phone and televisions gives brand a shot in the arm.

Vital Stats - Online video Streaming

20 May 2008 | by Oli Smith

User-generated content accounts for nearly three-quarters of all streamed traffic on the internet, but premium professionally produced content keeps users engaged for longer.

Is Boris right to cut adspend to fund more police?

15 May 2008 | by Vox pop

Boris Johnson, the new Mayor of London, has decided to slash advertising budgets for the Greater London Authority, including the Metropolitan Police and Transport for London, to pay for more police on the capital's streets but do the public think this is the right move? Here is a short video on what...

Brand Barometer - Sony camera ad clicks the right boxes

13 May 2008 | by Sundip Chahal

Having first aired on YouTube, Sony's new camera ad is enhanced by blogs and social networking sites.

Do the public think Austria needs an image campaign?

08 May 2008 | by Vox pop

In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch an image campaign to restore its battered reputation abroad but do the public think this is necessary? Here you can see a short video on what the public thinks about Austria's plans and whether a shocking...

Brand Barometer - 02 tries to become better connected

07 May 2008 | by Sundip Chahal

New £5m ad campaign creates an atmosphere of fantasy in an attempt to refresh brand image.

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