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Brand Barometer - Virgin ads offer a much broader appeal

Broadcaster's latest campaign focuses on its broadband service for those who "Hate to wait".

Informa predicts mobile social networking revenues to hit US$52bn by 2012

Informa Telecoms & Media's report Mobile Social Networking: Communities and Content on the Move Mobile says new features are attracting larger numbers of users and permitting new business opportunities.

Multi-platform distribution and revenue diversification will be crucial for broadcasters in 2008

The coming 12 months will see the broadcast sector addressing new business models for distribution and advertising in a bid to retain and attract new audiences. This is one of the key conclusions to be drawn in a new report by independent market analyst Datamonitor.

Public blasts Premier League's plans to play games abroad

The English Premier League's plans to play 10 extra league games abroad have not proved popular with the public who mostly think it will be a bad move for the fans. Here you can see a short video on the public's opinions of the plans and if they think the Premier League could be successful as a global...

Brand Barometer - New Ford Focus ad hits the high notes

Car manufacturer's innovative campaign features musical instruments made of car components.

Supermarkets' kids' clothes ranges receive mixed response

Supermarkets that offer own-label children's clothes ranges are a hit with some busy mums who want to save time and money by buying their kids' food and clothes all at once.

Brand Barometer - New Toshiba ad has echoes of the past

Two decades on, the electronics giant offers up a classier version of its iconic TV campaign.

MDA releases mobile growth trends data

The Mobile Data Association has launched its first UK Mobile Report which provides statistics and analysis on current, historical and seasonal trends in the use of mobile technology.

What do the public think of McDonald's 'A-levels' scheme?

McDonald's has been given the go-ahead by the Qualifications and Curriculum Authority to run its own nationally recognised qualification in human resources and marketing but what do the public think about the move?

Brand Barometer - Halifax ads are still attracting interest

New campaign has Howard playing only a cameo role, but there's "Something Good" about it.


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