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How effective will the Government's anti-obesity campaign be?

31 Jan 2008 | by Vox pop

The Government has ordered a £75m advertising campaign in an attempt to tackle the obesity crisis, but how effective do the public think it will be? Here you can see a short video on what people think about the campaign and what they believe is the best way to tackle obesity.

Brand Barometer - Snowman carries the can for Irn-Bru

29 Jan 2008 | by Sundip Chahal

Soft-drinks firm aims for post-Christmas cheer following first nationwide airing of animated ad.

Are retailers responsible enough in their promotion of alcohol?

24 Jan 2008 | by Vox pop

Supermarkets may be banned from selling discounted alcohol in a review ordered by the Department of Health last week to tackle binge drinking, but do consumers think this is necessary? Here you can see a short video on what consumers think about the sale of cheap alcohol and whether they believe retailers...

Brand Barometer - EDF ad loses its spark due to price hike

22 Jan 2008 | by Sundip Chahal

Energy company's first cross-media ad campaign suffers due to adverse publicity over tariff rises.

Is Kerry Katona a good representative for Iceland?

17 Jan 2008 | by Vox pop

Iceland denied speculation that former Atomic Kitten singer Kerry Katona had been dropped as the spokesperson of its advertising last week, but do the public think the supermarket should keep her on? Here you can see a short video on whether people think that Katona is a good representative for Iceland.

Brand Barometer - DFS ads make us sit up and take notice

15 Jan 2008 | by Sundip Chahal

Furniture store's omnipresent ad campaigns - costing almost £95m a year - prove successful.

Brand Barometer - Carling may be back where it belongs

08 Jan 2008 | by Sundip Chahal

Brewer's £14m ad campaign aims to replicate its highly successful marketing from a bygone era.

What was the most annoying ad of 2007?

07 Jan 2008 | by Vox pop

What ads irritate you and why is the question Vox Pops International asked members of the public.

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