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Demand for free services creates opportunity for brands

23 Jul 2008

Advertising has a rosy future and expanding opportunities thanks to increasing consumer demand that everything should be free according to a new report from Universal McCann.

Brand Barometer: McCoy's goes for the male vote

08 Jul 2008 | by Sundip Chahal

Crisp brand's new ad campaign projects a men-only image that appears to be paying dividends.

Sports fans move to interactive media says EIAA

09 Jun 2008

New research from the European Interactive Advertising Association (EIAA) shows that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.

Supermarkets come top for green values says new poll

09 Jun 2008 | by Cohn & Wolfe

The UK's leading supermarkets are overwhelmingly the 'greenest' brands in the UK, according to new research revealed today from WPP's Landor Associates, Cohn & Wolfe and Penn, Schoen & Berland Associates (PSB).

European broadband continues to grow

24 Apr 2008 | by Frost & Sullivan

The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.

Social media consumption challenges traditional media

24 Apr 2008 | by Universal McCann

Social media - and blogs in particular - is becoming a more important part of global media consumption for internet users than some traditional media channels according to the latest survey from media agency Universal McCann.

Informa predicts mobile social networking revenues to hit US$52bn by 2012

25 Feb 2008 | by Informa

Informa Telecoms & Media's report Mobile Social Networking: Communities and Content on the Move Mobile says new features are attracting larger numbers of users and permitting new business opportunities.

Multi-platform distribution and revenue diversification will be crucial for broadcasters in 2008

25 Feb 2008

The coming 12 months will see the broadcast sector addressing new business models for distribution and advertising in a bid to retain and attract new audiences. This is one of the key conclusions to be drawn in a new report by independent market analyst Datamonitor.

MDA releases mobile growth trends data

06 Feb 2008

The Mobile Data Association has launched its first UK Mobile Report which provides statistics and analysis on current, historical and seasonal trends in the use of mobile technology.

Survey highlights Digital TV Switchover confusion

04 Feb 2008 | by FrequencyCast

An online poll indicates high percentage of viewers not ready for the UK digital TV switchover, claims a poll of internet radio show FrequencyCast.

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