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How would the public promote London?

30 Nov 2007 | by Vox pop

Visit London is rebranding its global identity for the first time in five years to raise the profile of the city ahead of the 2012 Olympic Games. Here you can see a short video on how the public think London should be promoted and what they think is really important about the capital.

Brand Barometer - Artois is brewing up something good

27 Nov 2007 | by Sundip Chahal

Beer brand drops Stella in bid to rid itself of "wife-beater" tag and sees immediate rise in popularity.

Do celebrities make advertising more effective?

23 Nov 2007 | by Vox pop

Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio Banderas for M&S and the Spice Girls for Tesco, but how effective will they be? Here you can see a short video on what the public thinks about celebrities endorsing brands and whether this really affects...

Brand Barometer - Apple brand ripens with iPhone ads

20 Nov 2007 | by Media Week

Launch of multimedia handset raises Apple image, but exclusive network O2 fails to capitalise.

Do people of different generations use the internet differently?

13 Nov 2007 | by Vox pop

Saga has launched a social networking site for the over-50s, called Saga Zone, but will many older people make full use of it? Here you can see a short video on the public's views about how age affects people's use of the internet and what the over-50s, in particular, use it for.

Brand Barometer - Audi benefits from life in slow lane

13 Nov 2007 | by Media Week

Car manufacturer's latest ad campaign for £77,000 R8 model gives fast uplift to Audi brand image.

Brand Barometer - Television gamble pays off for Betfair

06 Nov 2007 | by Sundip Chahal

With rival bookie Ladbrokes falling foul of the ASA, Betfair's cartoon approach seems to be a winner.

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