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Do people of different generations use the internet differently?

13 Nov 2007 | by Vox pop

Saga has launched a social networking site for the over-50s, called Saga Zone, but will many older people make full use of it? Here you can see a short video on the public's views about how age affects people's use of the internet and what the over-50s, in particular, use it for.

Brand Barometer - Audi benefits from life in slow lane

13 Nov 2007 | by Media Week

Car manufacturer's latest ad campaign for £77,000 R8 model gives fast uplift to Audi brand image.

Brand Barometer - Television gamble pays off for Betfair

06 Nov 2007 | by Sundip Chahal

With rival bookie Ladbrokes falling foul of the ASA, Betfair's cartoon approach seems to be a winner.

How much do shoppers care about supermarkets' recycling efforts?

31 Oct 2007 | by Vox pop

Marks & Spencer has been named as the worst offender in terms of packaging recycling in a report but do green issues change shoppers' habits? Here you can see a short video on the public's recycling habits and whether they would choose where to shop based on a supermarket's recycling policy.

Brand Barometer - Post Office tries to be first class again

30 Oct 2007 | by Media Week

New ad campaign uses patriotic song Land of Hope and Glory to restore British pride in its services.

Do children need more protection when they are online?

25 Oct 2007 | by Vox pop

Social networking sites are being urged to introduce age verification software by US regulators to protect children but how worried are the public about kids using the internet? Here you can see a short video on what people think about children surfing the web and whether they would like to see any...

Brand barometer - Sony pulls another rabbit out of the hat

23 Oct 2007 | by Sundip Chahal

Domestic electronics giant maintains its iconic multcoloured ad campaigns with latest rabbit series.

Is the public ready for the digital switchover?

18 Oct 2007 | by Vox pop

Whitehaven in Cumbria became the first region to have its analogue TV signal switched off on October 17 but is the public prepared for the digital switchover? Here you can see a short video on what people understand about the changes and how prepared they feel they are.

Brand Barometer - Ex-footballers score for Ladbrokes

16 Oct 2007 | by Sundip Chahal

Under the new Gambling Act, Ladbrokes is first out of the stalls with a television ad for a bookmaker.

What does the public think of children's TV?

10 Oct 2007 | by Vox pop

Standards in children's programming are falling and only 17% of kids' programmes are made in the UK according to a report by Ofcom. Here you can see a short video on what the public thinks about the quality of children's TV and whether they want to see more homegrown programmes.

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