Brand Barometer - Tesco ads lack that extra bit of Spice
04 Dec 2007 | by Media Week
Supermarket chain's pre-Christmas ad campaign is fronted by the Spice Girls, but fails to sparkle.
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Brand Barometer - Boots ad delivers early festive cheer
11 Dec 2007 | by Sundip Chahal
Campaign in the run-up to Christmas is fun, celeb-free and has boosted the Boots brand image.
Brand Barometer - Artois is brewing up something good
27 Nov 2007 | by Sundip Chahal
Beer brand drops Stella in bid to rid itself of "wife-beater" tag and sees immediate rise in popularity.
Brand Barometer - Apple brand ripens with iPhone ads
20 Nov 2007 | by Media Week
Launch of multimedia handset raises Apple image, but exclusive network O2 fails to capitalise.
Brand Barometer - Audi benefits from life in slow lane
13 Nov 2007 | by Media Week
Car manufacturer's latest ad campaign for £77,000 R8 model gives fast uplift to Audi brand image.
Brand Barometer - Television gamble pays off for Betfair
06 Nov 2007 | by Sundip Chahal
With rival bookie Ladbrokes falling foul of the ASA, Betfair's cartoon approach seems to be a winner.
Brand Barometer - Post Office tries to be first class again
30 Oct 2007 | by Media Week
New ad campaign uses patriotic song Land of Hope and Glory to restore British pride in its services.
Brand barometer - Sony pulls another rabbit out of the hat
23 Oct 2007 | by Sundip Chahal
Domestic electronics giant maintains its iconic multcoloured ad campaigns with latest rabbit series.
Brand Barometer - Ex-footballers score for Ladbrokes
16 Oct 2007 | by Sundip Chahal
Under the new Gambling Act, Ladbrokes is first out of the stalls with a television ad for a bookmaker.
Brand Barometer - Next creates a buzz with TV love story
09 Oct 2007 | by Sundip Chahal
Retailer hopes to emulate success of Gold Blend's small screen romance with rare TV ad campaign.
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