Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips and O2 are also highly rated but are they the adverts the public remember? Here you can see a short video...
Shoppers will spend less offline but more online this Christmas, according to a survey by ComScore, but what do the public think about shopping online? Here you can see a short video on how much shopping consumers plan to do online for Christmas and what they will be buying.
Campaign in the run-up to Christmas is fun, celeb-free and has boosted the Boots brand image.
Doctor Who and Kylie are leading the BBC Christmas line-up but will viewers be tuning in? Here you can see a short video on what viewers really want to watch over the Christmas period and what they make of the BBC line-up.
Supermarket chain's pre-Christmas ad campaign is fronted by the Spice Girls, but fails to sparkle.
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Visit London is rebranding its global identity for the first time in five years to raise the profile of the city ahead of the 2012 Olympic Games. Here you can see a short video on how the public think London should be promoted and what they think is really important about the capital.
Beer brand drops Stella in bid to rid itself of "wife-beater" tag and sees immediate rise in popularity.
Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio Banderas for M&S and the Spice Girls for Tesco, but how effective will they be? Here you can see a short video on what the public thinks about celebrities endorsing brands and whether this really affects...
Launch of multimedia handset raises Apple image, but exclusive network O2 fails to capitalise.
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