Anniversary issue: 21 years in the PR industry
06 Oct 2005
PRWeek charts the people and events that have shaped the industry since 1984
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2004 Management Report: Use of research
06 Oct 2005
It is more important than ever for PR to use sophisticated tools to prove its value, yet all too often PROs rely on gut feel. We examine four key areas in which audience research can be invaluable to agencies and in-house departments. In association with Tickbox.net.
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