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High-tech mergers take shape

29 Jan 2004 | by Bertil E. Chappuis, Kevin A. Frick, and Paul J. Roche

Economic pressures to restructure high-tech industries will eventually become irresistible. Executives should prepare themselves for more--and more hostile--acquisitions.

Case Study: IBM - A new model for IMC

23 Jan 2004 | by Professor Angus Jenkinson and Branko Sain

IBM UK has been piloting a new customer focus structure for its IMC department responsible for all marketing communications. The result is better communication, better learning and better results.

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