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Case Study: AOL - Redefining Marcoms

03 Mar 2003 | by Professor Angus Jenkinson and Branko Sain

Case study investigating and recognising AOL's investment in mail media as an alternative to traditional marketing communications disciplines. By Professor of Integrated Marketing Angus Jenkinson and Research Fellow in Integrated Marketing Branko Sain, Centre for Integrated Marketing, Luton Business...

2003 Advertising Expenditures in Japan

01 Mar 2003 | by Dentsu

This report by Japanese agency Dentsu takes a detailed look at adspend in Japan in 2003, by medium and by industry.

Book review: BRANDchild

01 Mar 2003 | by Martin Lindstrom and Patricia B Seybold

Tweens (8 to 14 year-olds) are a new type of audience. An increasingly powerful and smart consumer group, they spent $300 billion across the globe last year and influenced an additional $350 billion spend through their parents. They are different in every way. By Martin Lindstrom and Patricia B Seybold.

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