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Britain's bosses are beginning to take ageism in the workplace seriously according a survey from Cranfield School of Management.
The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a substantial increase in expenditure in the UK over the next decade.
Chapter 1 of Linda Kaplan Thaler and Robin Koval of the Kaplan Thaler Group's new book Bang! Getting Your Message Heard in a Noisy World.
PPA has launched a research guide, designed to help advertisers and agencies get more out of magazine advertising by leveraging the creative capabilities of the medium. Dylan Griffiths investigates.
Companies need a new approach to finding their elusive experts. Article from McKinsey Quarterly.
Fascinating summary of information relating to the attitudes children and parents have towards food advertising in Europe, by Brian Young, PHD, School of Psychology, University of Exeter, for the Food Advertising Unit.
For consumers in China, the meaning of a car's brand can be as important as tangible performance characteristics, if not more so.
