Search results

Showing 1 - 4 of 4 results

Sort results by: date | relevance

Search filters:

By Date

  • 2003 Remove filter

By Article Type

  • Research Remove publication filter

By Industry Sector

  • Consumer Goods Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

By Discipline

Clutter? What Clutter?

12 Dec 2003 | by Angus Jenkinson and Branco Sain

The CODAR model proposes that each and every marketing communication contains a blend of five elements that can be related to the experience of the customer.

China's refrigerator magnate

01 Jul 2003 | by McKinsey Quarterly

Zhang Ruimin, CEO of the Haier Group--the Chinese company that is the world's fifth-biggest maker of white goods--describes his plan to create a global brand.

Citizen brands: corporate citizenship, trust and branding

01 May 2003 | by Michael Willmott, Future Foundation

As consumerism develops, so the consumer demands on companies grow. In an era when customers expect more and more from companies (and certainly more than just basic product delivery), they are also becoming more cynical about the corporate sector as a whole, and multinationals in particular.

Consumers

01 Apr 2003 | by Arnould

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do.

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group