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Advertising Standards Authority Annual Report and most complained about ads

01 May 2003 | by Advertising Standards Organisation

The Advertising Standards Authority (ASA) 2002 Report and Accounts, including the list of the most complained about ads of the year.

CRM Industry Awards

26 Apr 2003 | by Wilson Publications

The Duchess of York presented the third annual CRM Industry Awards at a charity dinner recently, jointly sponsored by leading application vendors Siebel and Microsoft.

Consumers clearly define different parts of foodservice sector

24 Apr 2003 | by IGD

According to new IGD consumer research, when eating out, consumers identify four broad types of places to eat - restaurants, pubs, cafés and fast food outlets. Their expectations differ according to where they are going and why they are going there.

A Brush With the Law

23 Apr 2003 | by Chet Cekala

Chet Cekala of Gillette explains why patent protection strategies are an integral part of the trade-up marketing strategy.

The acquisition of Safeway

23 Apr 2003 | by Andrew Redpath

Chairman of the British Brands Group, Andrew Redpath examines the ongoing acquisition of Safeway, and the impact this is likely to have on Brands, with reference to the Competition Commission's investigations.

Why Anti-Sweatshop Campaigners Should be Pro Logo

23 Apr 2003 | by Steve Hilton

Steve Hilton of Good Business examines why brands are not the enemy of those wanting to make the world a better place, but an ally.

Brands, Corporate Responsibility and Advertising to Children

23 Apr 2003 | by Paul Jackson

Paul Jackson of Media Smart looks at Brands and Corporate Social Responsibility in relation to advertising to children, with a view to increasing media literacy.

Women as Corporate Leaders

20 Apr 2003 | by BestofBiz

Thirty-two years after the UK Equal Pay Act and twenty-seven years after the Sex Discrimination Act, executive women have come a long way. Women are increasingly attaining influential positions in the corporate environment. Report by BestofBiz, Busines Information site of the London Business School....

CAP Help Note on Religious Offence

17 Apr 2003 | by Committee of Advertising Practice

In a new Help Note for advertisers on Religious Offence, the Committee of Advertising Practice (CAP) - the industry body that writes the rules for non-broadcast advertising - outlines the challenges a diverse society poses to marketers who wish to avoid offending the public but who may be unaware of...

Consumer behavior: Building marketing strategy with Ddb Needham data disk

01 Apr 2003 | by Hawkins, Best and Coney

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications.

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