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Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

How Ford turned StreetKa from a car into a celebrity. By Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School.

Clutter? What Clutter?

12 Dec 2003 | by Angus Jenkinson and Branco Sain

The CODAR model proposes that each and every marketing communication contains a blend of five elements that can be related to the experience of the customer.

World growth and inflation forecast

02 Dec 2003 | by Economist Intelligence Unit

A global economic recovery is well under way The Economist Intelligence Unit expects world GDP growth (on a purchasing power parity basis) to average 3.4% in 2003, rising to 4.1% in 2004 and 2005. Report from The Economist Intelligence Unit.

At the Competitive Edge

25 Nov 2003 | by Andrew Redpath, British Brands Group

Building reputation is an internal as well as external exercise and keeping abreast of customer expectation and perception is the key to success. Andrew Redpath of the British Brands Group explains.

Young People, Media and Personal Relationships

14 Nov 2003 | by ASA, BBFC, BSC, BBC, ITC

This report is based on a research project entitled 'Young People, Media and Personal Relationships', which was conducted by the authors between June 2001 and July 2003. The project was funded by the Advertising Standards Authority, the British Board of Film Classification, the BBC, the Broadcasting...

Case Study: The Automobile Association - How a big idea put the AA back together

14 Nov 2003 | by Professor Angus Jenkinson and Branko Sain

How can great advertising be dysfunctional? How could a phrase that became a catchword work against the AA? And how does a new advertising campaign align an organisation? Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School...

When your competitor delivers more for less

01 Nov 2003 | by Robert J. Frank, Jeffrey P. George, and Laxman Narasimhan

Value players will probably challenge your company. How will it respond? Article from McKinsey Quarterly.

Age in the Workplace

22 Oct 2003 | by DWP and Cranfield School of Management

Britain's bosses are beginning to take ageism in the workplace seriously according a survey from Cranfield School of Management.

Advertising Expenditure Expected to Increase by up to 47% over the next decade

21 Oct 2003 | by Advertising Association

The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a substantial increase in expenditure in the UK over the next decade.

Bang! Getting Your Message Heard in a Noisy World

21 Oct 2003 | by Linda Kaplan Thaler and Robin Koval

Chapter 1 of Linda Kaplan Thaler and Robin Koval of the Kaplan Thaler Group's new book Bang! Getting Your Message Heard in a Noisy World.

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