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Customize the brand: make It more desirable and profitable

Broadly speaking there are two types of business book. Those written by high-profile individuals who write in a charismatic, individual way and those written by the worthy. This book definitely falls into the second category, writes Paul Seligman, managing director of Communicator.

Cyberlaw And E-Commerce

Cyberlaw and E-Commerce has been created to address the legal issues surrounding the Internet and Electronic Commerce in light of technological changes that have radically altered the legal realities that confront business managers.By Baumer and Poindexter

An Integrated Trial/Repeat Model for New Product Sales

The primary objective of this paper is to be able to provide an accurate forecast of overall new produst sales. A paper by PS Fader, B G S Hardie, C-Y Huang


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