Book review: Advertising Principles
01 Apr 2001 | by Vanden Bergh
This prominent author team brings together top academic and professional expertise in Advertising Principles, the contemporary choice for the classroom.
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Corporate voodoo: principles for business mavericks and magicians
25 Apr 2001 | by Rene Carayol and David Firth
Corporate Voodoo is about a new kind of business management, and one that works in a broad sphere of business including advertising and marketing. The main thrust of the book is to persuade business to be adventurous, but adventurous for a reason. By Rene Carayol and David Firth.
Book review: Advertising Principles
01 Apr 2001 | by Vanden Bergh
This prominent author brings together top academic and professional expertise in Advertising Principles, the contemporary choice for the classroom.
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