Corporate innovation
01 May 2001 | by BestofBiz
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
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BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.
Corporate Voodoo is about a new kind of business management, and one that works in a broad sphere of business including advertising and marketing. The main thrust of the book is to persuade business to be adventurous, but adventurous for a reason. By Rene Carayol and David Firth.
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.