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Customer relationship marketing; get to know your customers and win their loyalty
01 Apr 2000 | by Liz Machtynger, Merlin Stone and Neil Woodcock
As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively. By Liz Machtynger, Merlin Stone and Neil Woodcock.
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