The changing gamer
26 Jun 2012 | by Alice Dunn
Heavy gamers are 49% more likely than the average British adult to believe that advertising helps them make the best purchases, writes Alice Dunn, marketing executive, Kantar Media.
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Pushing gamers' buttons
08 Aug 2012 | by Paul Twite and Mark Lenel
What are today's gamers loving, loathing and looking forward to, ask Paul Twite, director UK & Ireland, Toluna, and Mark Lenel, founding director, Arkenford.
PC: gone mad or just gone?
03 Feb 2012 | by Euan Mackay
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
An engaging vision: measuring consumer attitudes to online video
09 Aug 2011 | by Chris Worrell
Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.
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