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Lexis was picked to promote a fundraising celebrity golf tournament for the Make-A-Wish UK Foundation.
Opinion is mixed on whether charities should use graphic images to promote their causes, as 41 per cent of respondents said to do so was 'an abuse of people's emotions'.
Earlier this year the Rainbow Trust, which supports children with life-threatening or terminal illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion event. Its retained agency Pier Marketing was asked to maximize publicity for the event.
Charity Macmillan Cancer Support wanted to ensure support for cancer patients remained high on the political agenda.
Shelter asked Amplify to help to raise awareness of the problems caused by 'rogue' landlords who do not fulfil their legal obligations operating within the private rented sector.
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