What's Next?
01 Sep 1999 | by Future Foundation
An exploration of the shifts in consumers' values, aspirations and identity and how they are changing the market place. Research sponsored by First Direct.
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Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
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