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Are the Olympics getting a head start with UK consumers?

02 Jul 2012 | by Will Youngman

In the first of a series of articles about how Britons are engaging with the London 2012 Games, Will Youngman of GfK NOP's Digital Market Intelligence team discusses the initial findings from its Olympics research.

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.

Planning for synergy: Harnessing the power of multi-platform media

28 Feb 2012 | by Mike Jeanes and Virginia Beal

Campaign budgets can be easily wasted unless you actively plan for synergy, according to new research from the Ehrenberg-Bass Institute and CNBC.

The business of business travel

23 Jan 2012 | by Liz Ross Martyn

Sixty eight percent of business travelers use their personal credit card while shopping at the airport, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport.

Augmented reality and sales conversions

14 Oct 2011 | by Matt Trubow

Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.

Festival fever

24 Jun 2011 | by Clementine Marcel and David Akeredolu

Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.

Understanding mood and engagement with digital OOH in malls

05 Jan 2011 | by Nick Mawditt

Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor.

TGI: Courting the student market

29 Sep 2010 | by Russell Budden

The latest TGI data from Kantar Media gives an insight into students' spending habits and media consumption, revealing that preconceived notions of impoverished scholars might be wide of the mark.

ZenithOptimedia global ad expenditure forecast

11 Aug 2010 | by Calvin Lau

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

Food for thought at St Pancras International

13 Oct 2009 | by Claudia Howard

Challenge - St Pancras International was launching a new fresh produce market in the station. Arena BLM's task was to create awareness of the market and drive people to St Pancras who might not have otherwise considered going

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